From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy
A new business often faces the following problem concerning digital marketing: it feels the need or pressure to do many things across various channels and faces a daunting budget. Social media, Google Ads, SEO, YouTube, CRO, what should one focus on first?
If there’s not enough budget to do everything, the answer is: focus on what will yield the most efficient results. In the case of TheBooth.gr, this was SEO. Specifically, a holistic SEO approach capable of propelling a brand-new entity in a highly competitive industry to the top.
How did we achieve this? Read below the fascinating journey of a site, how it took its first steps and now ranks at the top for highly profitable searches.
✅ TheBooth.gr: A Brand-New Site in the Jungle of Organic Searches
The age of a site and its brand recognition are ranking factors, along with many others, in organic results.
This practically means that a site with no history, just appearing in the chaotic world of the internet with trillions of sites, has a long way to go before it appears on Google, unless someone pushes it strongly with the right tactics.
This was exactly the case with TheBooth.gr, a site offering photobooth services for events like weddings, baptisms, corporate events, and more. It was a new site with a completely new domain aiming to establish itself in the demanding wedding and events industry.
This practically meant it had to compete with companies established in the field for years. And all this without a budget for social media or performance marketing, only for SEO. However, it didn’t need anything beyond SEO, as proven later.
✅ The Method
The advantage of taking over a site from the beginning is that you can build it from scratch according to best practices without wasting time fixing issues.
Therefore, with a technically sound site, we focused on the following:
⭕ Creation of Targeted Landing Pages: The site’s structure was based on specific landing pages that corresponded to searches (e.g., photobooth for weddings, photobooth for parties).
⭕ Optimized Content: Each landing page contained useful and relevant content precisely for that specific service using appropriate keywords. Similarly, each article created as part of content marketing contained valuable content based on the page we targeted. Keywords in each piece of content were placed naturally after exhaustive keyword research.
⭕ Strategic Collaboration with Industry Sites: The strongest and most relevant industry sites were selected so that each article would have maximum performance regarding off-page SEO goals.
⭕ Offline Branding: Since brand searches are a key ranking factor on Google, significant emphasis was placed on offline branding strategy to make the brand more widely known.
✅ What We Achieved
It turned out that it didn’t take much or a complicated strategy. A fully optimized site with good content and a smart link building strategy were enough to bring it to the top within six months.
The site is currently in the top positions of organic results for highly competitive keywords, such as photobooth, wedding photobooth, party photobooth, mirrorbooth.
These are keywords with high searches that also have the huge advantage of being associated with user intent to make a transaction. In short, a user searching for a photobooth for a party, for example, is extremely likely to click on the site they find at the top and convert into a customer, if they find what they are looking for.
So, thanks to the high volume of searches and the high conversion rate, The Booth no longer needs to do anything other than digital marketing. By making minimal use of social media, thanks to a targeted SEO strategy, it is in the top positions of searches, surpassing well-known companies in the field.
And this presence at the top of the organic results is enough to enjoy high sales and now constitute a profitable brand and a robust business.
This is a case study that clearly demonstrates that the organic channel is spectacularly efficient, as long as it is correctly and carefully targeted at users who have the intention of making a transaction and are looking for something very specific.
