{"id":16582,"date":"2026-06-11T14:33:11","date_gmt":"2026-06-11T11:33:11","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/colore-colori-pos-mia-stratigiki-seo-repositioning-odigise-se-organic-growth\/"},"modified":"2026-11-06T16:09:42","modified_gmt":"2026-11-06T13:09:42","slug":"colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/","title":{"rendered":"Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16582\" class=\"elementor elementor-16582\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori.jpg\" class=\"attachment-full size-full wp-image-16263\" alt=\"Colore Colori: \u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEO repositioning \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03b5 +40% organic growth \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b9\u03ad\u03c1\u03c9\u03c3\u03b5 \u03c4\u03b1 LVT \u03b4\u03ac\u03c0\u03b5\u03b4\u03b1 \u03c9\u03c2 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori-300x200.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori-1024x683.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori-768x512.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori-1536x1024.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori-480x320.jpg 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"case-study-colore-colori\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>What happens when a brand already known for rugs and carpets decides to change its strategy and invest heavily in a completely different product category?<\/p><p>And especially in a category that requires not only search engine rankings but also educating the public, building credibility, and creating a new brand identity?<\/p><p>This was precisely the challenge we faced in the SEO project for Colore Colori, one of the best-known Greek brands in the carpet, rug, and flooring solutions sector.<\/p><p>Our collaboration began at a particularly critical time for the website, as it had been significantly impacted by the <strong>August 2023 Google Algorithm Update<\/strong>, resulting in a noticeable decline in its organic performance.<\/p><p>At the same time, there was a very ambitious business goal that required time, but above all, experience &#8211; to achieve: The gradual shift of organic targeting from traditional categories, such as rugs and carpets, toward <strong>LVT flooring<\/strong>, a category with enormous growth potential but also high competition.<\/p><p>Our goal, therefore, was threefold:<\/p><p>\u2b55 Restore organic visibility following the algorithm update<\/p><p>\u2b55 Establish topical authority around LVT flooring<\/p><p>\u2b55 Increase organic traffic and visits with the goal of driving sales through strategic SEO.<\/p><p>Within a few months, Colore Colori not only recovered but also managed to <strong>increase organic traffic by 40%<\/strong> year-over-year, while its key LVT categories moved to the first page of Google in just 3 months.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Colore%20Colori:%20How%20an%20SEO%20repositioning%20strategy%20led%20to%20+40%%20organic%20growth%20and%20established%20LVT%20flooring%20as%20a%20new%20category&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Colore+Colori%3A+How+an+SEO+repositioning+strategy+led+to+%2B40%25+organic+growth+and+established+LVT+flooring+as+a+new+category&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/&#038;title=Colore%20Colori:%20How%20an%20SEO%20repositioning%20strategy%20led%20to%20+40%%20organic%20growth%20and%20established%20LVT%20flooring%20as%20a%20new%20category&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76e1478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e1478\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1deadf6\" data-id=\"1deadf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-ed122ba elementor-widget elementor-widget-text-editor\" data-id=\"ed122ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0\u2705 How did we achieve this?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-ea2c01d elementor-widget elementor-widget-text-editor\" data-id=\"ea2c01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through a targeted approach that combined technical SEO, strategic content creation, and authority building around the new LVT category, with the goal of not only increasing traffic but also gradually transforming the brand\u2019s identity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20383b1\" data-id=\"20383b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dedbe4 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"4dedbe4\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b61c1 elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"83b61c1\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Colore%20Colori:%20How%20an%20SEO%20repositioning%20strategy%20led%20to%20+40%%20organic%20growth%20and%20established%20LVT%20flooring%20as%20a%20new%20category&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/case-study-colore-colori.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Colore+Colori%3A+How+an+SEO+repositioning+strategy+led+to+%2B40%25+organic+growth+and+established+LVT+flooring+as+a+new+category&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/&#038;title=Colore%20Colori:%20How%20an%20SEO%20repositioning%20strategy%20led%20to%20+40%%20organic%20growth%20and%20established%20LVT%20flooring%20as%20a%20new%20category&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345bcc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345bcc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4118eb9\" data-id=\"4118eb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd93fc6 elementor-widget elementor-widget-image\" data-id=\"dd93fc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-1024x683.jpg\" class=\"attachment-large size-large wp-image-16285\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-1024x683.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-300x200.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-768x512.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-1536x1024.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site-480x320.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-site.jpg 1920w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"colore-site\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 The Challenge of Repositioning<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The main challenge of the project was that it wasn\u2019t simply an SEO optimization project. In fact, a complete SEO repositioning was needed.<\/p><p>The Colore Colori brand was already strongly associated with rugs and carpets, but it now needed to build organic credibility in a new product category with a different search intent, a different audience, and different information needs.<\/p><p>At the same time, the site needed to gradually regain Google\u2019s trust following the impact of the August 2023 algorithm update, which had affected its organic visibility.<\/p><p>This meant that our strategy had to operate simultaneously on multiple levels:<\/p><p>\u2b55 Technical SEO recovery<\/p><p>\u2b55 Building topical authority<\/p><p>\u2b55 Strengthening the credibility of the new product category<\/p><p>\u2b55 Gradually changing the site\u2019s organic identity<\/p><p>\u2b55 Attracting new organic visitors through informational content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 Our Strategy<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our approach was based on a combination of category optimization, content strategy, and authority building, with the goal of gradually strengthening Colore Colori\u2019s organic presence in the LVT product category.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc702f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc702f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e268ee6\" data-id=\"e268ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ed4cf elementor-widget elementor-widget-heading\" data-id=\"a3ed4cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">\u2705 SEO Repositioning Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-028b05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"028b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first priority was to help Google understand that the site is no longer exclusively about rugs and carpets, but now also specializes in LVT vinyl flooring.<\/p><p>To achieve this, we took the following steps:<\/p><ul><li>Created new categories and restructured the site\u2019s architecture<\/li><li>Optimized the categories for keywords related to LVT<\/li><li>Strengthened internal linking to the new categories<\/li><li>Researching user intent in searches related to vinyl flooring<\/li><li>Creating SEO-friendly, useful content<\/li><\/ul><p>Our goal was to establish a clear association with the new product category so that Google would begin linking the brand to relevant searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c1edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c1edd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea10a25\" data-id=\"ea10a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1074a98 elementor-widget elementor-widget-image\" data-id=\"1074a98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"340\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic-1024x370.jpg\" class=\"attachment-large size-large wp-image-16278\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic-1024x370.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic-300x108.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic-768x277.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic-480x173.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-organic-trafic.jpg 1060w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"colore-organic-trafic\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aac35d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aac35d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f138b4\" data-id=\"8f138b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82c62b elementor-widget elementor-widget-heading\" data-id=\"a82c62b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 The content strategy for the new category<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea29c1 elementor-widget elementor-widget-text-editor\" data-id=\"aea29c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We knew that the audience interested in LVT flooring isn\u2019t just looking for products at this stage. They\u2019re looking for information, since this is a new flooring solution.<\/p><p>Therefore, the target audience wants to know:<\/p><ul><li>what LVT is<\/li><li>what its advantages are<\/li><li>where it\u2019s used<\/li><li>how it compares to other flooring solutions<\/li><li>whether it\u2019s worth the investment.<\/li><\/ul><p>Based on this information from our research, we placed a strong emphasis on the informational aspect of SEO, creating strategic content that fully addresses users\u2019 search intent and reinforces the site\u2019s topical authority.<\/p><p>The results were twofold:<\/p><ul><li>Traffic from informational content increased significantly.<\/li><li>Google began to recognize Colore Colori as an authority on LVT flooring, which also had a decisive impact on search rankings.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-002db19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"002db19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8af935c\" data-id=\"8af935c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c234609 elementor-widget elementor-widget-heading\" data-id=\"c234609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Community-driven traffic & Reddit strategy\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47a12 elementor-widget elementor-widget-text-editor\" data-id=\"3c47a12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition, we leveraged targeted communities and discussions centered on interior design, renovations, and flooring solutions.<\/p><p>We placed particular emphasis on Reddit, with the goal of generating consistent traffic through organic mentions and discussions about LVT vinyl flooring.<\/p><p>This helped not only to drive traffic but also to strengthen Colore Colori\u2019s brand signals and overall credibility within the digital ecosystem.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78c83df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c83df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-328589b\" data-id=\"328589b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fef4e9c elementor-widget elementor-widget-image\" data-id=\"fef4e9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"300\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic-1024x327.jpg\" class=\"attachment-large size-large wp-image-16280\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic-1024x327.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic-300x96.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic-768x245.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic-480x153.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/06\/colore-non-branded-organic-trafic.jpg 1061w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"colore-non-branded-organic-trafic\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea3a664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea3a664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66dd67\" data-id=\"f66dd67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5136e2 elementor-widget elementor-widget-heading\" data-id=\"b5136e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2705 What We Achieved<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d56f32 elementor-widget elementor-widget-text-editor\" data-id=\"8d56f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The results of our strategy were particularly impressive, both in terms of organic visibility and brand repositioning:<\/p><p>\u2b55 <strong>Organic growth<\/strong>: +40% increase in organic traffic year-over-year<\/p><p>\u2b55 <strong>Keyword performance<\/strong>: The key LVT categories moved to the first page of Google in just 3 months, with a steady rise in average ranking<\/p><p>\u2b55 <strong>Authority &amp; brand trust<\/strong>: Colore Colori succeeded in building credibility around the new product category.<\/p><p>Through this process, it became clear once again that SEO is no longer just about keywords and rankings. It\u2019s about how a brand manages to build organic credibility in new markets, establish topical authority, and associate its name with new product categories and new audience needs.<\/p><p>This specific repositioning project for Colore Colori is a prime example of how an SEO strategy can function not only as a channel for driving traffic but also as a tool for business transformation and organic growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What happens when a brand already known for rugs and carpets decides to change its strategy and invest heavily in a completely different product category? And especially in a category that requires not only search engine rankings but also educating the public, building credibility, and creating a new brand identity? This was precisely the challenge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16264,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-16582","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category - Salty Digital\" \/>\n<meta property=\"og:description\" content=\"A successful case study from Salty Digital: Colore Colori: How an SEO repositioning strategy led to +40% organic growth and established LVT flooring as a new category\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/colore-colori-how-an-seo-repositioning-strategy-led-to-organic-growth-and-established-lvt-flooring-as-a-new-category\/\" \/>\n<meta property=\"og:site_name\" content=\"Salty Digital\" \/>\n<meta property=\"article:modified_time\" 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