{"id":16565,"date":"2026-04-16T13:36:20","date_gmt":"2026-04-16T10:36:20","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/i-seo-stratigiki-mas-gia-to-unique-shop\/"},"modified":"2026-11-05T19:33:04","modified_gmt":"2026-11-05T16:33:04","slug":"our-seo-strategy-for-unique-shop","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/","title":{"rendered":"Our SEO Strategy for Uniqueshop: How a tech e-shop not only recovered from an algorithm update but also doubled its revenue in 12 months"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16565\" class=\"elementor elementor-16565\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study.jpg\" class=\"attachment-full size-full wp-image-16055\" alt=\"Uniqueshop.gr Case Study\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study-300x200.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study-1024x683.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study-768x512.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study-1536x1024.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study-480x320.jpg 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"Uniqueshop.gr Case Study\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>How quickly can an e-shop recover if it has been hit by a Google algorithm update? And if it does recover, can it survive when operating in a highly competitive industry with online giants from all over the world?<\/p><p>We were called upon to answer these questions when we began our collaboration with UniqueShop.gr, one of Greece\u2019s best-known e-commerce sites in the tech gadgets sector, offering phone cases, accessories, and smart gifts for tech lovers.<\/p><p>The starting point of our collaboration was particularly challenging, as this wasn\u2019t simply an online store seeking growth, but an already well-known brand facing a significant <strong>drop in organic traffic following a Google algorithm update<\/strong> in August 2023.<\/p><p>So when we began in November 2024, our goal was threefold:<\/p><ul><li><strong>Restore organic visibility<\/strong><\/li><li><strong>Increase sales through SEO<\/strong><\/li><li><strong>Create a stable and scalable organic growth strategy.<\/strong><\/li><\/ul><p>In less than 12 months, UniqueShop managed to recover from the decline, nearly doubling its organic clicks and organic revenue.<\/p><p><strong>How did we achieve this?<\/strong><\/p><p>It\u2019s an interesting story that proves SEO is the key to increasing a website\u2019s sales, even in such a highly competitive environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Our SEO Strategy for Uniqueshop: How a tech e-shop not only recovered from an algorithm update but also doubled its revenue in 12 months<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Our%20SEO%20Strategy%20for%20Uniqueshop:%20How%20a%20tech%20e-shop%20not%20only%20recovered%20from%20an%20algorithm%20update%20but%20also%20doubled%20its%20revenue%20in%2012%20months&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-case-study1.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Our+SEO+Strategy+for+Uniqueshop%3A+How+a+tech+e-shop+not+only+recovered+from+an+algorithm+update+but+also+doubled+its+revenue+in+12+months&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/&#038;title=Our%20SEO%20Strategy%20for%20Uniqueshop:%20How%20a%20tech%20e-shop%20not%20only%20recovered%20from%20an%20algorithm%20update%20but%20also%20doubled%20its%20revenue%20in%2012%20months&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:20,&quot;end&quot;:85,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+85<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":20,\"end\":85,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:50,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+50<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in organic sales<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":10,\"end\":50,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:70,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+70<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in visibility<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":70,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 The Challenge<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we began working together, the site had experienced a <strong>40% to 50% drop in organic clicks<\/strong>, and in fact, its downward trend had been continuous for more than 12 months.<\/p><p>However, this downward trend wasn\u2019t limited to clicks; it extended across the entire spectrum of the site\u2019s organic presence: There was a significant decrease in impressions and visibility, as well as a decline in high-intent keywords, which had a direct negative impact on its revenue.<\/p><p>After conducting a thorough audit, we found that the site had issues with:<\/p><p>\u2b55 indexing &amp; crawlability<\/p><p>\u2b55 content structure<\/p><p>\u2b55 internal linking<\/p><p>\u2b55 product availability<\/p><p>In short, the site had lost Google\u2019s trust.<\/p><p>And that\u2019s never a good thing, because, as we all know, trust is lost quickly and easily, but regaining it is difficult and takes time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 Our Strategy<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since the decline affected nearly every aspect of the site, our approach had to be holistic and address all the issues simultaneously. Thus, it was based on a combination of <strong>Technical SEO, Content Optimization, Authority Building, and Real-Time SEO<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc702f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc702f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e268ee6\" data-id=\"e268ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ed4cf elementor-widget elementor-widget-heading\" data-id=\"a3ed4cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Technical SEO & Discoverability<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-028b05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"028b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first key objective was to make the site fully \u201cunderstandable\u201d and crawlable by Google. In short, the goal was to enable the search engine to see the site in its entirety again and, consequently, display it to users.<\/p><p>We achieved this by:<\/p><ul><li>Fixing critical technical issues<\/li><li>Extensive Cloudflare log analysis<\/li><li>Optimizing crawl budget and indexation<\/li><li>Improving site structure<\/li><li>Feed analysis for Google Shopping.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aac35d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aac35d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f138b4\" data-id=\"8f138b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82c62b elementor-widget elementor-widget-heading\" data-id=\"a82c62b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Content & Structure Re-engineering<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea29c1 elementor-widget elementor-widget-text-editor\" data-id=\"aea29c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, it\u2019s not enough for the site to simply appear in users\u2019 search results. It must appear in searches <strong>relevant<\/strong> to the site and <strong>meet users\u2019 needs<\/strong> based on their purchase intent.<\/p><p>To achieve this, we had to carry out <strong>three comprehensive content reorganizations<\/strong>:<\/p><ul><li><strong>Strengthening internal linking<\/strong> to clarify the site\u2019s structure and the relationships between its products.<\/li><li><strong>Adding FAQs and structured data<\/strong> to provide immediate answers to users\u2019 questions.<\/li><li><strong>Optimizing category and product pages<\/strong> with useful content that drives sales.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-002db19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"002db19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8af935c\" data-id=\"8af935c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c234609 elementor-widget elementor-widget-heading\" data-id=\"c234609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Blog Strategy & Content Cleanup\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47a12 elementor-widget elementor-widget-text-editor\" data-id=\"3c47a12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nowadays, an online store is unthinkable without an up-to-date blog featuring useful articles. However, achieving this requires a comprehensive strategy that revises existing articles, identifies gaps, and creates content that addresses the target audience\u2019s questions. At the same time, systematically covering a topic <strong>significantly contributes to establishing topical authority\u2014<\/strong>that\u00a0is, strengthening the site\u2019s credibility on that topic in the eyes of both users and search engines. The more comprehensively and substantively an e-shop covers the topics that interest its audience, the greater the chances it will be considered a reliable source of information and achieve better organic performance.<\/p><p>The content strategy we followed consisted of three steps:<\/p><ul><li>A comprehensive <strong>blog audit<\/strong> with a thorough documentation of problems, gaps, and opportunities.<\/li><li><strong>Removal of low-quality articles<\/strong> that did not drive traffic and had no commercial value.<\/li><li><strong>Creation of new content<\/strong> that aligned with user intent, included specific product recommendations, and combined informational and commercial elements.<\/li><\/ul><p><em>The result?<\/em> New traffic began to flow in\u2014specifically for long-tail keywords that accurately reflect the user\u2019s intent to purchase. Additionally, user engagement and the articles\u2019 CTR improved.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78c83df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c83df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-328589b\" data-id=\"328589b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245cfb1 elementor-widget elementor-widget-image\" data-id=\"245cfb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"239\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position-1024x260.jpg\" class=\"attachment-large size-large wp-image-16064\" alt=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u039c\u03ad\u03c3\u03b7\u03c2 \u0398\u03ad\u03c3\u03b7\u03c2\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position-1024x260.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position-300x76.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position-768x195.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position-480x122.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/position.jpg 1424w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u039c\u03ad\u03c3\u03b7\u03c2 \u0398\u03ad\u03c3\u03b7\u03c2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6030e elementor-widget elementor-widget-text-editor\" data-id=\"9e6030e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Gradual, significant increase in average ranking on Google, with an average of 7th place<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d0a10e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d0a10e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36f0f6e\" data-id=\"36f0f6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb479d elementor-widget elementor-widget-heading\" data-id=\"6eb479d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Live SEO Strategy (Real-Time Demand Capture)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f8f22 elementor-widget elementor-widget-text-editor\" data-id=\"87f8f22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the tech industry, timing is everything. Audience needs change from day to day, and the key to staying ahead of the competition is monitoring all developments in real time.<\/p><p>So, the\u2026 tech enthusiasts on our team didn\u2019t miss a single development related to the site, learning\u2014for example\u2014immediately about a new launch, such as the iPhone 17. This allowed us to create new content within hours, optimize all pages, and perform rapid indexing and internal linking.<\/p><p>In this way, UniqueShop appeared promptly in new search queries and \u201cstole\u201d early traffic from the competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dd59f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dd59f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb74b92\" data-id=\"fb74b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3ef9b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3ef9b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e85e8d\" data-id=\"6e85e8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f21f111 elementor-widget elementor-widget-heading\" data-id=\"f21f111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Authority Building & Off-Page SEO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d176518 elementor-widget elementor-widget-text-editor\" data-id=\"d176518\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Off-page SEO remains crucial, not only for acquiring valuable backlinks but also for building authority.<\/p><p>In this context, we focused on:<\/p><ul><li>Collaborations with <strong>tech bloggers<\/strong><\/li><li>Creating <strong>niche backlinks<\/strong><\/li><li>A Reddit strategy for brand signals aimed at establishing authenticity and brand recognition through organic discussions and mentions in relevant communities.<\/li><\/ul><p>In this way, the brand\u2019s credibility in the digital ecosystem was substantially strengthened by generating high-quality mentions from trusted industry sources, thereby increasing both traffic and user trust.<\/p><p>At the same time, the targeted creation of niche backlinks strengthened the site\u2019s topical authority in specific product categories, improving its rankings for competitive keywords. Finally, leveraging Reddit as part of a brand signals strategy supported the brand\u2019s overall image, enhancing its authenticity and organic recognition through organic discussions and mentions in relevant communities.<\/p><p>In the same vein, we incorporated <strong>local SEO<\/strong> optimization into our strategy. Since Uniqueshop\u2019s physical store is located in a prime spot in Athens, in the center of Nea Smyrni, we leveraged targeted optimization efforts for the Google Business Profile and local keywords to increase visibility in relevant searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c5922e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c5922e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad5eac5\" data-id=\"ad5eac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea3a664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea3a664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66dd67\" data-id=\"f66dd67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5136e2 elementor-widget elementor-widget-heading\" data-id=\"b5136e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2705 What We've Achieved<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d56f32 elementor-widget elementor-widget-text-editor\" data-id=\"8d56f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The results of our efforts were impressive over the 12 months during which we implemented our comprehensive strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4fd144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4fd144\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a6546f\" data-id=\"8a6546f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5e9117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5e9117\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5d292\" data-id=\"5c5d292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aecfb elementor-widget elementor-widget-heading\" data-id=\"15aecfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Organic Performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fdc93e elementor-widget elementor-widget-text-editor\" data-id=\"8fdc93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Uniqueshop\u2019s organic traffic showed an impressive recovery, reaching the levels it had before the algorithm update and, in several cases, exceeding them.<\/p><p>Specifically, <strong>clicks from organic results<\/strong>:<\/p><p>\u2b55 <strong>+85% increase<\/strong><\/p><p>\u2b55 +40% increase within the <strong>first 3 months<\/strong><\/p><p>In terms of impressions, we achieved:<\/p><p>\u2b55 <strong>+70% increase in visibility<\/strong><\/p><p>\u2b55 greater coverage <strong>of long-tail queries<\/strong>.<\/p><p>In short, the brand gained a stronger presence in organic search results, now appearing in more and more specialized queries\u2014a development that boosted its overall reach and attracted a more targeted audience with specific purchase intent.<\/p><p>This increased visibility and stronger organic presence were also reflected in the rankings and search volume of key keywords. The <strong>site\u2019s average ranking improved by 30%<\/strong>, moving from Google\u2019s second page to the first\u2014that is, from positions 11\u201320 to positions 4\u201310.<\/p><p>At the same time, it was precisely in these positions\u2014the ones that make all the difference\u2014that the value of keyword growth became apparent, as Uniqueshop began appearing on the first page for 65% more keywords.<\/p><p>In fact, the fact that the content and pages were optimized to match user intent had an impressive result: The <strong>click-through rate (CTR) increased by 25\u201330%<\/strong>, even at a time when the CTR for organic results is trending downward.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-955cbe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"955cbe1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aab8985\" data-id=\"aab8985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f15927a elementor-widget elementor-widget-image\" data-id=\"f15927a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"285\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1-1024x311.jpg\" class=\"attachment-large size-large wp-image-16080\" alt=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 Organic Clicks\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1-1024x311.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1-300x91.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1-768x233.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1-480x146.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/uniqueshop-organic-clicks1.jpg 1126w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 Organic Clicks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee4af elementor-widget elementor-widget-text-editor\" data-id=\"efee4af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">+85% increase in organic clicks<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa441c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa441c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9757e32\" data-id=\"9757e32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b2c480 elementor-widget elementor-widget-heading\" data-id=\"4b2c480\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 AI Visibility<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa5c57 elementor-widget elementor-widget-text-editor\" data-id=\"4aa5c57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that AI tools have become part of our lives, the question every brand must ask is how it can appear in LLM responses\u2014where the future of search and sales lies.<\/p><p>With this in mind, and having now developed a <strong>structured GEO (Generative Engine Optimization) strategy<\/strong>, we worked first to drive and then to ensure the continued growth of <strong>LLM-driven traffic<\/strong>.<\/p><p>In this way, Uniqueshop established a solid AI presence, specifically:<\/p><p>\u2b55 Appearance in Google\u2019s <strong>AI overviews<\/strong> with explosive growth from 0 to more than <strong>120 keywords<\/strong>.<\/p><p>\u2b55 Creation of a new traffic and sales channel from GhatGPT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc112cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc112cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f416a\" data-id=\"98f416a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83c7212 elementor-widget elementor-widget-image\" data-id=\"83c7212\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"264\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/aioverviews.jpg\" class=\"attachment-large size-large wp-image-16062\" alt=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 AI Overviews\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/aioverviews.jpg 960w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/aioverviews-300x84.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/aioverviews-768x216.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/aioverviews-480x135.jpg 480w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 AI Overviews\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f34085d elementor-widget elementor-widget-text-editor\" data-id=\"f34085d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Appearance in AI Overviews for over 120 keywords<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24e47d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24e47d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3819ac6\" data-id=\"3819ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424ece0 elementor-widget elementor-widget-heading\" data-id=\"424ece0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u2705 Business impact<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8534f36 elementor-widget elementor-widget-text-editor\" data-id=\"8534f36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What impact did all of this have on the business? Because SEO is great, but can it actually increase sales and, ultimately, profits?<\/p><p>Uniqueshop is a prime example that not only can it, but it does so with flying colors.<\/p><p>All of the above actions, therefore, yielded the following impressive results:<\/p><p>\u2b55 A <strong>53% increase in organic sales<\/strong><\/p><p>\u2b55 A <strong>50% increase in organic revenue<\/strong>.<\/p><p>In short, Uniqueshop\u2019s enhanced presence in organic search results more than doubled its sales and nearly doubled its revenue!<\/p><p><em>The conclusion?<\/em><\/p><p>Recovery from a Google algorithm update can happen immediately, provided the right strategy is followed\u2014one that focuses on a multifaceted combination of technical SEO, real-time SEO, and AI SEO, and, of course, includes a content strategy that leverages the brand\u2019s strengths in alignment with user needs.<\/p><p>In this way, the brand\u2019s commercial strategy is reflected in its SEO approach, dramatically improving the company\u2019s growth and, ultimately, its profits.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9196c47 elementor-widget elementor-widget-image\" data-id=\"9196c47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"238\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda-1024x259.jpg\" class=\"attachment-large size-large wp-image-16066\" alt=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda-1024x259.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda-300x76.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda-768x195.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda-480x122.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/04\/esoda.jpg 1441w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Uniqueshop.gr \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ab578 elementor-widget elementor-widget-text-editor\" data-id=\"63ab578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">50% Year-Over-Year Increase in Organic Revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How quickly can an e-shop recover if it has been hit by a Google algorithm update? And if it does recover, can it survive when operating in a highly competitive industry with online giants from all over the world? We were called upon to answer these questions when we began our collaboration with UniqueShop.gr, one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16075,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-16565","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our SEO Strategy for Uniqueshop: How a tech e-shop not only recovered from an algorithm update but also doubled its revenue in 12 months - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: Our SEO Strategy for Uniqueshop: How a tech e-shop not only recovered from an algorithm update but also doubled its revenue in 12 months\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/our-seo-strategy-for-unique-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our SEO Strategy for Uniqueshop: How a tech e-shop not only recovered from an algorithm update but also doubled its revenue in 12 months - 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