{"id":16017,"date":"2026-01-02T19:15:00","date_gmt":"2026-01-02T16:15:00","guid":{"rendered":"https:\/\/www.saltydigital.gr\/?post_type=portfolio&#038;p=16017"},"modified":"2026-02-20T19:06:39","modified_gmt":"2026-02-20T16:06:39","slug":"e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/","title":{"rendered":"E-shop with fishing equipment: How the right SEO strategy led to an increase in sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16017\" class=\"elementor elementor-16017\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias.jpg\" class=\"attachment-full size-full wp-image-15935\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias-300x200.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias-1024x683.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias-768x512.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias-1536x1024.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/case-study-eidi-alieias-480x320.jpg 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"case-study-eidi-alieias\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Taking on an SEO project that involves <strong>complete website migration<\/strong>, content renewal, and simultaneous organic traffic growth, especially in a highly specialized niche, is never a simple task. However, it is a 360\u00b0 challenge at all levels, something that particularly excites us.<\/p><p>The project, which involved a well-known online fishing equipment store, began in November 2024, with the aim of not only maintaining its performance but also <strong>upgrading the overall organic presence of a well-known brand<\/strong> in a highly competitive industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">E-shop with fishing equipment: How the right SEO strategy led to an increase in sales<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=E-shop%20with%20fishing%20equipment:%20How%20the%20right%20SEO%20strategy%20led%20to%20an%20increase%20in%20sales&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/psaras-shop-casestudy.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=E-shop+with+fishing+equipment%3A+How+the+right+SEO+strategy+led+to+an+increase+in+sales&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/&#038;title=E-shop%20with%20fishing%20equipment:%20How%20the%20right%20SEO%20strategy%20led%20to%20an%20increase%20in%20sales&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:20,&quot;end&quot;:129,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+129<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":20,\"end\":129,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:58,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+58<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in organic listings of Shopping ads<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":10,\"end\":58,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:24,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+24<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in sales from online purchases<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":24,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 The difficulties of the project<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The challenge was twofold. On the one hand, no SEO assets should be lost after the migration. On the other hand, that was not enough. The goal was to create a site that would best meet the needs of users and organically attract the demanding audience of both novice and experienced fishermen.<\/p><p>Therefore, the SEO performance of the e-shop, which had a large volume of products, had to be maintained, paying close attention to the correct and complete migration to the new site, so that there would be no loss in rankings, traffic, and sales. This requires experience and a high level of expertise in the field of e-commerce.<\/p><p>At the same time, starting with the new site, the ambition was to set it up from the outset with the <strong>right architecture, technical excellence, and content oriented towards search intent<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 SEO migration: The foundation of success<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In January 2025, the new website was launched, after we had first planned and implemented every detail of the SEO migration.<\/p><p>The process included:<\/p><ul><li>Mapping all old URLs and correctly mapping them to the new site<\/li><li>Implementing redirects with absolute precision<\/li><li>Optimizing all basic SEO elements (titles, meta descriptions, headings, internal linking)<\/li><li>Technical checks for speed, crawlability, and indexability, as well as overall user experience.<\/li><\/ul><p>The result was indicative of proper preparation, as <strong>within just three months of launch<\/strong>, the website was not only in the same position, but had surpassed it by far.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04dddd2 elementor-widget elementor-widget-image\" data-id=\"04dddd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"339\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias-1024x369.png\" class=\"attachment-large size-large wp-image-15937\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias-1024x369.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias-300x108.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias-768x276.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias-480x173.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/organic-traffic-eidi-alieias.png 1064w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"organic-traffic-eidi-alieias\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f2356 elementor-widget elementor-widget-text-editor\" data-id=\"26f2356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u0391\u03cd\u03be\u03b7\u03c3\u03b7 Organic Clicks 129%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-aaf3264 elementor-widget elementor-widget-text-editor\" data-id=\"aaf3264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 The method we followed: User-centric SEO<br \/><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-028b05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"028b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our strategy was not limited to technical SEO, but we implemented a well-designed strategy so that the store would meet the needs of users. Knowing the high demands of fishermen, who seek information and search thoroughly for everything online, we invested in <strong>content and search intent<\/strong>.<\/p><p>So, we created:<\/p><ul><li><strong>New category texts<\/strong> optimized for competitive keywords<\/li><li><strong>FAQ sections in each main category<\/strong>, covering real user questions<\/li><li>Engaging and <strong>helpful content<\/strong> that not only meets Google&#8217;s best practices but also responds to what users are actually looking for.<\/li><\/ul><p>This led to the development of a <strong>community around fishing gear<\/strong>, covering searches from beginners who are just starting out to experienced anglers looking for specialized equipment and improvement techniques.<\/p><p>This combination allowed the site to appear not only in classic organic results, but also in <strong>Google Discover and commercial listings<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f302c elementor-widget elementor-widget-image\" data-id=\"39f302c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1515\" height=\"488\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias.png\" class=\"attachment-full size-full wp-image-15939\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias.png 1515w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias-300x97.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias-1024x330.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias-768x247.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2026\/01\/google-discover-eidi-alieias-480x155.png 480w\" sizes=\"(max-width: 1515px) 100vw, 1515px\" title=\"google-discover-eidi-alieias\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b398b85 elementor-widget elementor-widget-text-editor\" data-id=\"b398b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">15k \u03a7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf Google Discover<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc702f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc702f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e268ee6\" data-id=\"e268ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82e1e91 elementor-widget elementor-widget-text-editor\" data-id=\"82e1e91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 What we achieved: Measurable results with business value<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aac35d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aac35d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f138b4\" data-id=\"8f138b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aea29c1 elementor-widget elementor-widget-text-editor\" data-id=\"aea29c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The results of the strategy were clear and measurable:<\/p><p><strong>\u2b55 +129% increase in organic traffic<\/strong><\/p><p><strong>\u2b55 +58% increase in organic Shopping Ads listings<\/strong><\/p><p><strong>\u2b55 15.000 users exclusively from Google Discover<\/strong><\/p><p><strong>\u2b55 +75% increase in brand searches<\/strong><\/p><p><strong>\u2b55 +24% increase in sales from online purchases<\/strong><\/p><p><strong>\u2b55 +97% increase in physical store traffic<\/strong><\/p><p>At the same time, the website <strong>ranked in the top positions Google<\/strong> for highly competitive head searches, such as:<\/p><ul><li>&#8220;fishing&#8221;<\/li><li>&#8220;fishing equipment&#8221;<\/li><li>&#8220;fishing rods&#8221;<\/li><li>&#8220;artificial bait&#8221;<\/li><\/ul><p>This case study proves that a <strong>well-designed SEO migration<\/strong>, combined with strategic content and a deep understanding of the user, can not only maintain but also <strong>skyrocket the organic performance of an e-commerce site<\/strong>.<\/p><p>Because for us, SEO is not just about rankings. It is a comprehensive methodology that brings targeted <strong>traffic<\/strong> and results that <strong>translate into sales<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3869879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3869879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5b838d\" data-id=\"f5b838d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Taking on an SEO project that involves complete website migration, content renewal, and simultaneous organic traffic growth, especially in a highly specialized niche, is never a simple task. However, it is a 360\u00b0 challenge at all levels, something that particularly excites us. The project, which involved a well-known online fishing equipment store, began in November [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15964,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-16017","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-shop with fishing equipment: How the right SEO strategy led to an increase in sales - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: E-shop with fishing equipment: How the right SEO strategy led to an increase in sales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/e-shop-with-fishing-equipment-how-the-right-seo-strategy-led-to-an-increase-in-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-shop with fishing equipment: How the right SEO strategy led to an increase in sales - 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