{"id":15398,"date":"2024-06-09T16:23:49","date_gmt":"2024-06-09T13:23:49","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/from-zero-to-hero-pos-to-the-booth-eftase-stin-koryfi-mono-me-stochevmeni-stratigiki-seo\/"},"modified":"2025-09-19T17:38:57","modified_gmt":"2025-09-19T14:38:57","slug":"from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/","title":{"rendered":"From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15398\" class=\"elementor elementor-15398\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case.jpg\" class=\"attachment-full size-full wp-image-14534\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-300x169.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-1024x576.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-768x432.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-1536x864.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-480x270.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-case-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"thebooth-case\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A new business often faces the following problem concerning digital marketing: it feels the need or pressure to do many things across various channels and faces a daunting budget. Social media, Google Ads, SEO, YouTube, CRO, what should one focus on first?<\/p><p>If there&#8217;s not enough budget to do everything, the answer is: <strong>focus on what will yield the most efficient results<\/strong>. In the case of TheBooth.gr, this was SEO. Specifically, a holistic SEO approach capable of propelling a brand-new entity in a highly competitive industry to the top.<\/p><p>How did we achieve this? Read below the fascinating journey of a site, how it took its first steps and now ranks at the top for highly profitable searches.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=From%20Zero%20to%20Hero:%20How%20TheBooth.gr%20Reached%20the%20Top%20with%20Targeted%20SEO%20Strategy&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=From+Zero+to+Hero%3A+How+TheBooth.gr+Reached+the+Top+with+Targeted+SEO+Strategy&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/&#038;title=From%20Zero%20to%20Hero:%20How%20TheBooth.gr%20Reached%20the%20Top%20with%20Targeted%20SEO%20Strategy&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:700,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+700<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":10,\"end\":700,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:20,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;+&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;+&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">20<span class=\"counter_suffix\">+<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Money Keywords on the First Page<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":10,\"end\":20,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"\",\"suffix\":\"<span class=\\\"counter_suffix\\\">+<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:15,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+15<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Average Keyword Position<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":15,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0\u2705 TheBooth.gr: A Brand-New Site in the Jungle of Organic Searches<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The age of a site and its brand recognition are ranking factors, along with many others, in organic results.<\/p><p>This practically means that a site with no history, just appearing in the chaotic world of the internet with trillions of sites, has a long way to go before it appears on Google, unless someone pushes it strongly with the right tactics.<\/p><p>This was exactly the case with TheBooth.gr, a site <strong>offering photobooth services for events<\/strong> like weddings, baptisms, corporate events, and more. It was a new site with a completely new domain aiming to establish itself in the demanding wedding and events industry.<\/p><p>This practically meant it had to compete with companies established in the field for years. And all this without a budget for social media or performance marketing, only for SEO. However, it didn&#8217;t need anything beyond SEO, as proven later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17db79f elementor-widget elementor-widget-image\" data-id=\"17db79f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"222\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-1024x242.png\" class=\"attachment-large size-large wp-image-14529\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-1024x242.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-300x71.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-768x181.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-1536x363.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-480x113.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors-1200x283.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/organic-competitors.png 1689w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"organic-competitors\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 The Method<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The advantage of taking over a site from the beginning is that you can build it from scratch according to best practices without wasting time fixing issues.<\/p><p>Therefore, with a technically sound site, we focused on the following:<\/p><p><b><strong>\u2b55 Creation of Targeted Landing Pages: <\/strong><\/b>The site&#8217;s structure was based on specific landing pages that corresponded to searches (e.g., photobooth for weddings, photobooth for parties).<\/p><p><b><strong>\u2b55 Optimized Content: <\/strong><\/b>Each landing page contained useful and relevant content precisely for that specific service using appropriate keywords. Similarly, each article created as part of content marketing contained valuable content based on the page we targeted. Keywords in each piece of content were placed naturally after exhaustive keyword research.<\/p><p><b><strong>\u2b55 Strategic Collaboration with Industry Sites: <\/strong><\/b>The strongest and most relevant industry sites were selected so that each article would have maximum performance regarding off-page SEO goals.<\/p><p><b><strong>\u2b55 Offline Branding: <\/strong><\/b>Since brand searches are a key ranking factor on Google, significant emphasis was placed on offline branding strategy to make the brand more widely known.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ade181 elementor-widget elementor-widget-image\" data-id=\"4ade181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"319\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic-1024x347.png\" class=\"attachment-large size-large wp-image-14523\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic-1024x347.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic-300x102.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic-768x260.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic-480x163.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-av-traffic.png 1056w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"thebooth-av-traffic\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-cd3ed27 elementor-widget elementor-widget-text-editor\" data-id=\"cd3ed27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 What We Achieved<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-13d8 elementor-widget elementor-widget-text-editor\" data-id=\"13d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It turned out that it didn\u2019t take much or a complicated strategy. A fully optimized site with good content and a smart link building strategy were enough to bring it to the top within six months.<\/p><p>The site is currently in the <strong>top positions<\/strong> of organic results for <strong>highly competitive keywords<\/strong>, such as photobooth, wedding photobooth, party photobooth, mirrorbooth.<\/p><p>These are keywords with high searches that also have the huge advantage of being associated with user intent to make a transaction. In short, a user searching for a photobooth for a party, for example, is extremely likely to click on the site they find at the top and convert into a customer, if they find what they are looking for.<\/p><p>So, thanks to the high volume of searches and the high conversion rate, The Booth no longer needs to do anything other than digital marketing. By making minimal use of social media, thanks to a targeted SEO strategy, it is in the top positions of searches, surpassing well-known companies in the field.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b753451 elementor-widget elementor-widget-image\" data-id=\"b753451\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"311\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-organic-kwds.png\" class=\"attachment-large size-large wp-image-14524\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-organic-kwds.png 1023w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-organic-kwds-300x99.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-organic-kwds-768x254.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/thebooth-organic-kwds-480x159.png 480w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"thebooth-organic-kwds\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3210f3 elementor-widget elementor-widget-text-editor\" data-id=\"e3210f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And this presence at the top of the organic results is enough to enjoy <strong>high sales<\/strong> and now constitute a <strong>profitable brand<\/strong> and a robust business.<\/p><p>This is a case study that clearly demonstrates that the <strong>organic channel is spectacularly efficient<\/strong>, as long as it is correctly and carefully targeted at users who have the intention of making a transaction and are looking for something very specific.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new business often faces the following problem concerning digital marketing: it feels the need or pressure to do many things across various channels and faces a daunting budget. Social media, Google Ads, SEO, YouTube, CRO, what should one focus on first? If there&#8217;s not enough budget to do everything, the answer is: focus on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15400,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15398","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo","portfolio_tag-digital-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/from-zero-to-hero-how-the-booth-reached-the-top-with-targeted-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Zero to Hero: How TheBooth.gr Reached the Top with Targeted SEO Strategy - 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