{"id":15372,"date":"2024-06-12T07:43:57","date_gmt":"2024-06-12T04:43:57","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/case-study-pos-i-stratigiki-periechomenou-nikise-ton-algorithmo\/"},"modified":"2025-09-17T14:07:35","modified_gmt":"2025-09-17T11:07:35","slug":"case-study-how-content-strategy-beat-the-algorithm","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/","title":{"rendered":"Case Study: How Content Strategy Beat the Algorithm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15372\" class=\"elementor elementor-15372\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1880\" height=\"1208\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10.webp\" class=\"attachment-full size-full wp-image-13766\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10.webp 1880w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-300x193.webp 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-1024x658.webp 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-768x493.webp 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-1536x987.webp 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-480x308.webp 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10-1200x771.webp 1200w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" title=\"vora-santorini-villa-ro-r-10\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When our team was tasked with taking over a well-known international website targeting the highly competitive travel sector in English-speaking countries, we knew from the outset that this was a complex and demanding project.<\/p><p>Organic traffic in this space is of immense importance, as not only are visitors highly likely to convert into customers, but each conversion also means significant revenue.<\/p><p>However, because the travel sector is so competitive, an SEO approach must be broader, aiming not only for rankings but also for content quality, which in turn leads to building authority and a relationship of trust with the audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Case Study: How Content Strategy Beat the Algorithm<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Case%20Study:%20How%20Content%20Strategy%20Beat%20the%20Algorithm&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/vora-santorini-villa-ro-r-10.webp\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Case+Study%3A+How+Content+Strategy+Beat+the+Algorithm&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/&#038;title=Case%20Study:%20How%20Content%20Strategy%20Beat%20the%20Algorithm&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3920edc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3920edc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d138885\" data-id=\"d138885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca421e elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"1ca421e\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:70,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+70<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--1ca421e\">{\"start\":10,\"end\":70,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b52c62f\" data-id=\"b52c62f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3c23a3 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"b3c23a3\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:35,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+35<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Average Position<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--b3c23a3\">{\"start\":10,\"end\":35,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8e477b1\" data-id=\"8e477b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b34cd elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"54b34cd\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:1,&quot;end&quot;:5,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+5<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>\u00a0Click Through Rate<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--54b34cd\">{\"start\":1,\"end\":5,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 The Problem<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c766f elementor-widget elementor-widget-text-editor\" data-id=\"38c766f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: Ubuntu, Arial;\">When we took over the website in early October 2023, it had been significantly affected by the August, September, and October 2023 algorithm updates.<\/p><p style=\"font-family: Ubuntu, Arial;\">As shown in the diagram below, the site&#8217;s average position had dropped to between the 3rd and 4th pages by October 2023, with a significant decline that seemed unstoppable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-65c21c1 elementor-widget elementor-widget-text-editor\" data-id=\"65c21c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 The Solution<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-42bb elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s a fact that in the &#8220;jungle&#8221; of international travel sites, many never recover from such a severe algorithm hit, as they are quickly overtaken by others and lose momentum. From this perspective, our primary goal was to stabilize the site as quickly as possible, address the main issues that led to its decline, and, of course, improve its rankings.<\/p><p>Content quality and strengthening topical authority are currently the two most effective best practices in SEO for travel brands and formed the core of our actions. Combined, of course, with thorough technical SEO that fortified the site against future algorithm updates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-13d8 elementor-widget elementor-widget-text-editor\" data-id=\"13d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our approach was based on the following pillars:<\/p><p><strong>\u2b55 Content Research: <\/strong>We conducted in-depth research of the site&#8217;s content to identify areas for improvement, replacement, and development.<\/p><p><strong>\u2b55 Deletion and Correction: <\/strong>The goal was for the content that remained on the site to comply with Google&#8217;s guidelines and meet user needs. In this context, poorly written texts, AI-generated content, and pages that didn&#8217;t serve SEO or user needs were deleted. Similarly, articles and pages that could be improved were adjusted to meet modern search engine and user requirements.<\/p><p><strong>\u2b55 Content Creation: <\/strong>The focus of our targeted actions was creating useful, industry-relevant articles that address the target group&#8217;s needs, helping to build authority and loyalty.<\/p><p><b>\u2b55 Content Structuring: <\/b>Since content on travel sites can be diverse and rich, it&#8217;s crucial to structure it in a specific way to answer users&#8217; questions simply and coherently. Thus, we created pillar pages for various significant sections and subtopics for each, with a comprehensive content plan.<\/p><p><b>\u2b55 Technical Fixes: <\/b>We addressed various technical issues the website had, such as pagination, canonicals, interlinks, deadlinks, and low-content pages.<\/p><p><b>\u2b55 New Landing Pages: <\/b>We identified opportunities to create new landing pages that would increase organic traffic.<\/p><p><b>\u2b55 Backlink Management: <\/b>Quality backlinks are paramount in off-page SEO, and with this in mind, we corrected, removed, or disavowed several backlinks from suspicious sources. Additionally, we identified opportunities for link building and link earning.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14ec\" data-id=\"14ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f elementor-widget elementor-widget-image\" data-id=\"b9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"667\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328.png\" class=\"attachment-full size-full wp-image-13741\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328.png 2000w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-300x100.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-1024x342.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-768x256.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-1536x512.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-480x160.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677120328-1200x400.png 1200w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"1717677120328\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8f\" data-id=\"1a8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-51a2 elementor-widget elementor-widget-text-editor\" data-id=\"51a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 What We Achieved<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-4e33 elementor-widget elementor-widget-text-editor\" data-id=\"4e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our goal was for our actions to yield results in approximately 6 months, a timeframe considered not just acceptable but also short in SEO.<\/p><p>The results of our work began to show in just 2 months, as by December 2023, as shown in the previous diagram, the average position started to rise. By April 2024, six months after taking over the website, the average organic position had not only recovered but surpassed previous levels.<\/p><p>We observed the same upward trend from December 2023 in organic clicks, further validating the site&#8217;s recovery from the algorithm updates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe0e77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe0e77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b436d\" data-id=\"b5b436d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-823bc79 elementor-widget elementor-widget-image\" data-id=\"823bc79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"314\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-1024x342.png\" class=\"attachment-large size-large wp-image-13742\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-1024x342.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-300x100.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-768x256.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-1536x512.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-480x160.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677283766-1200x400.png 1200w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"1717677283766\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2308\" data-id=\"2308\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fa elementor-widget elementor-widget-text-editor\" data-id=\"72fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our strategy also delivered in another area where many sites face significant challenges: the Click-Through Rate (CTR).<\/p><p>Because what&#8217;s the point of high rankings if they don&#8217;t translate into clicks?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44c6\" data-id=\"44c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b892caa elementor-widget elementor-widget-unlimited-charts\" data-id=\"b892caa\" data-element_type=\"widget\" data-widget_type=\"unlimited-charts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"gt3_unlimited_chart_wrapper\" data-chart-type='bar' data-chart-data='{\"labels\":[\"\\u0399\\u03b1\\u03bd\\u03bf\\u03c5\\u03ac\\u03c1\\u03b9\\u03bf\\u03c2\",\"\\u03a6\\u03b5\\u03b2\\u03c1\\u03bf\\u03c5\\u03ac\\u03c1\\u03b9\\u03bf\\u03c2\",\"\\u039c\\u03ac\\u03c1\\u03c4\\u03b9\\u03bf\\u03c2\",\"\\u0391\\u03c0\\u03c1\\u03af\\u03bb\\u03b9\\u03bf\\u03c2\"],\"datasets\":[{\"data\":[\"1\",\"4\",\"3\",\"5\"],\"label\":\"CTR per Month\",\"backgroundColor\":[\"rgb(30,115,190)\",\"rgb(30,115,190)\",\"rgb(30,115,190)\",\"rgb(30,115,190)\"],\"borderColor\":\"rgb(30,115,190)\",\"borderWidth\":0,\"showLine\":false,\"fill\":false,\"borderJoinStyle\":[12,15]}]}' 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class=\"elementor-section elementor-top-section elementor-element elementor-element-680bd40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680bd40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efc1117\" data-id=\"efc1117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2487b34 elementor-widget elementor-widget-image\" data-id=\"2487b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"314\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-1024x342.png\" class=\"attachment-large size-large wp-image-13743\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-1024x342.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-300x100.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-768x256.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-1536x512.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-480x160.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2021\/07\/1717677306743-1200x400.png 1200w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"1717677306743\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-794c\" data-id=\"794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457f elementor-widget elementor-widget-text-editor\" data-id=\"457f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The impressive increase in CTR is a result of the emphasis placed on useful and significantly improved content that attracts users, answers their questions, and builds a relationship of trust, thereby strengthening the brand.<\/p><p>It is also a result of the rise in positions for value keywords, i.e., keywords with high search volume and user intent to transact, leading to a higher likelihood of the user converting into a customer.<\/p><p>This is a highly representative case of the value that good content now offers, which is also one of the main trends in SEO today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When our team was tasked with taking over a well-known international website targeting the highly competitive travel sector in English-speaking countries, we knew from the outset that this was a complex and demanding project. Organic traffic in this space is of immense importance, as not only are visitors highly likely to convert into customers, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15374,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15372","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo","portfolio_tag-digital-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How Content Strategy Beat the Algorithm - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: Case Study: How Content Strategy Beat the Algorithm\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/case-study-how-content-strategy-beat-the-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How Content Strategy Beat the Algorithm - 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