{"id":15353,"date":"2024-06-19T12:23:05","date_gmt":"2024-06-19T09:23:05","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/prince-stores-to-case-study-pou-apodeiknyei-oti-to-seo-einai-ischyro-sto-branding\/"},"modified":"2025-09-16T17:31:43","modified_gmt":"2025-09-16T14:31:43","slug":"prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/","title":{"rendered":"Prince Stores: The Case Study That Proves SEO Is Powerful in Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15353\" class=\"elementor elementor-15353\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case.jpg\" class=\"attachment-full size-full wp-image-14157\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-300x169.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-1024x576.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-768x432.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-1536x864.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-480x270.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince-stores-case-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"prince stores case study\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There is a myth that SEO can only drive traffic, making it a one-dimensional approach suitable for very specific cases.<\/p><p>Salty Digital&#8217;s involvement with the online men&#8217;s suit store Prince Stores proves the exact opposite. SEO is a valuable tool that can deliver spectacular results not only in traffic but also in brand awareness, user experience, the relationship between the brand and its audience, and overall sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Prince Stores: The Case Study That Proves SEO Is Powerful in Branding<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Prince%20Stores:%20The%20Case%20Study%20That%20Proves%20SEO%20Is%20Powerful%20in%20Branding&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/prince.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Prince+Stores%3A+The+Case+Study+That+Proves+SEO+Is+Powerful+in+Branding&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/&#038;title=Prince%20Stores:%20The%20Case%20Study%20That%20Proves%20SEO%20Is%20Powerful%20in%20Branding&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:400,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+400<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":10,\"end\":400,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:35,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+35<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Google Shopping Free Listings<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":10,\"end\":35,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:150,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+150<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Brand Searches<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":10,\"end\":150,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u00a0\u2705 The Problem<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Prince Stores brand operates in formal men&#8217;s wear. It has an online shop and three physical stores in Athens. They approached us expressing disappointment with the results of previous SEO services they had received.<\/p><p>Organic traffic was low, the online store had few sales, and there was a strong concern about how the audience could trust the brand and purchase such a challenging garment as a suit online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 The Solution<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-42bb elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we took over this project, we realized that a traditional SEO approach that would bring high rankings and thus more visitors was not enough.<\/p><p>The goal was to figure out how the brand could grow alongside its website, how it could build a relationship of loyalty with its audience, so that sales would increase both online and offline.<\/p><p>To achieve this challenging combination, we implemented a set of actions, creating an SEO strategy aimed at brand awareness.<\/p><p>At the same time, our experience in such projects told us that we should also focus on CRO to improve user experience, increase conversions, and ultimately have a combined methodology towards success.<\/p><p>Our holistic approach included, among others, the following:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-cd3ed27 elementor-widget elementor-widget-text-editor\" data-id=\"cd3ed27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 On-page SEO<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-13d8 elementor-widget elementor-widget-text-editor\" data-id=\"13d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No on-page strategy is conceivable without a comprehensive and thorough audit that accurately captures problems and areas for improvement.<\/p><p>After a detailed SEO audit of 130 important points, weaknesses and omissions that negatively affected rankings were identified.<\/p><p>All on-page elements were corrected, and the correct structure was created on the site to ensure it had all the tools to reach the top.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-f9d6a26 elementor-widget elementor-widget-text-editor\" data-id=\"f9d6a26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 SEO for Google Shopping (Free Listings)<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-4052a58 elementor-widget elementor-widget-text-editor\" data-id=\"4052a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We focused on Google free listings, applying innovative practices to achieve increased traffic without running any shopping ads.<\/p><p>This is a neglected area that many underestimate, but we were confident from the beginning that it could contribute to overall growth and bring significant traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-4bc31f1 elementor-widget elementor-widget-text-editor\" data-id=\"4bc31f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 Smart Advertorial Tactics<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-57a13e7 elementor-widget elementor-widget-text-editor\" data-id=\"57a13e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Off-page SEO in this case had to be combined with a branding strategy. In simple terms, effective targeting of relevant keywords that could bring sales was necessary, while simultaneously making the brand known through articles.<\/p><p>Moreover, the era when off-page SEO was merely a mechanical creation of backlinks has definitively passed. The goal now is useful content that offers the user what they are looking for, building value and a relationship of trust with the audience.<\/p><p>With this logic, emphasis was placed on articles that highlight the brand and enhance brand awareness, while simultaneously helping the site target specific, high-value keywords.<\/p><p>This content marketing strategy had four dimensions:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-de54a09 elementor-widget elementor-widget-text-editor\" data-id=\"de54a09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u2b55 Targeting a purchasing audience searching for suits, <\/strong>wedding suits, and wedding accessories.<\/p><p><strong>\u2b55 Targeting ideas for guests <\/strong>who want to dress beautifully at a wedding.<\/p><p><strong>\u2b55 Targeting an audience with educational articles <\/strong>related to the subject of good and careful dressing.<\/p><p><strong>\u2b55 Local SEO targeting <\/strong>for potential customers in the broader area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8f\" data-id=\"1a8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-51a2 elementor-widget elementor-widget-text-editor\" data-id=\"51a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 Motivating the public to buy<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-4e33 elementor-widget elementor-widget-text-editor\" data-id=\"4e33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We focused on the public&#8217;s hesitation to buy a suit online, which was also a key reason for the low sales of the e-shop.<\/p><p>Although it was a project that could be based only on leads, as there are also physical stores, we saw it as a challenge to stimulate sales in the online store in a dual and effective approach.<\/p><p>With this logic, we created ways for the user to feel comfortable and confident, to find exactly what they are looking for and that suits them from their computer or mobile phone.<\/p><p>With modern methods and detailed instructions, finding the suit that is made for them became a simple and easy-to-use process that yielded the most.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-934067a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934067a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5de1b3d\" data-id=\"5de1b3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-5066df3 elementor-widget elementor-widget-text-editor\" data-id=\"5066df3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 Monthly CRO monitoring<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-173d983 elementor-widget elementor-widget-text-editor\" data-id=\"173d983\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After so much work, one thing was clear. We should not have let the visitor who was won with so much effort and wants to buy a suit, leave without converting into a customer.<\/p><p>Thus, we focused on monthly monitoring through CRO tools, generating reports on user traffic, with technologies such as heatmaps, scrollmaps, video recordings, and doing A\/B testing on product layouts, words, and each category separately for maximum conversion rate.<\/p><p>The spectacular success not only in sales but also in rankings is excellent proof that CRO can go hand in hand with SEO, helping it to perform at its best.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d50e068 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d50e068\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70087c4\" data-id=\"70087c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-d82836f elementor-widget elementor-widget-text-editor\" data-id=\"d82836f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u2705 What we achieved<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-eac0128 elementor-widget elementor-widget-text-editor\" data-id=\"eac0128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another myth that was dispelled with this particular project is that SEO has results many months later. With the right moves and the right strategy, SEO can have an impressive impact and results can be seen quite quickly.<\/p><p>Specifically, with our on-page actions, in one month the project&#8217;s growth was amazing and within just 3 months it was on the first page for competitive and high value keywords that brought quality traffic and sales to the store.<\/p><p><strong>Now, the site has four times the traffic compared to what it had when we started!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe0e77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe0e77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b436d\" data-id=\"b5b436d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-823bc79 elementor-widget elementor-widget-image\" data-id=\"823bc79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"261\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-1024x284.png\" class=\"attachment-large size-large wp-image-14162\" alt=\"Organic Growth Prince Stores\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-1024x284.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-300x83.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-768x213.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-1536x426.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-480x133.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820-1200x333.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514820.png 1600w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"organic growth prince stores\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Organic Traffic Growth<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff28ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff28ffa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72437aa\" data-id=\"72437aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fa elementor-widget elementor-widget-text-editor\" data-id=\"72fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the same time, we achieved +35% traffic to products and +33% increase in clicks to the store on Google Shopping without running any ads at any stage.<\/p><p>Another proof that you just need to pay proper attention to all the possibilities you have and not miss any opportunity for growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3916be7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3916be7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eaad8a0\" data-id=\"eaad8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f924d elementor-widget elementor-widget-image\" data-id=\"94f924d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"441\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-1024x480.png\" class=\"attachment-large size-large wp-image-14163\" alt=\"Google Merchant Center Products Free Listings\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-1024x480.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-300x141.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-768x360.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-1536x720.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-480x225.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374-1200x563.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514374.png 1600w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Google Merchant Center Products Free Listings\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Merchant Center Products Free Listings\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97c6d9 elementor-widget elementor-widget-spacer\" data-id=\"b97c6d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6eacad\" data-id=\"f6eacad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a9a64a elementor-widget elementor-widget-image\" data-id=\"3a9a64a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"453\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-1024x493.png\" class=\"attachment-large size-large wp-image-14164\" alt=\"Google Merchant Center Online Store Free Listings\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-1024x493.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-300x144.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-768x370.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-1536x739.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-480x231.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843-1200x578.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514843.png 1600w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Google Merchant Center Online Store Free Listings\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Merchant Center Online Store Free Listings\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce0a60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce0a60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d4ff41\" data-id=\"7d4ff41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad9596 elementor-widget elementor-widget-image\" data-id=\"6ad9596\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"278\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-1024x303.png\" class=\"attachment-large size-large wp-image-14165\" alt=\"Brand Searches\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-1024x303.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-300x89.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-768x227.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-1536x454.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-480x142.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538-1200x355.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514538.png 1600w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Brand Searches\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Brand Searches\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67f7428\" data-id=\"67f7428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457f elementor-widget elementor-widget-text-editor\" data-id=\"457f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regarding brand awareness, we measured it based on brand searches on Google, where here too we have an increase of 150%!<\/p><p>Let\u2019s not forget that brand searches do not just reflect how well-known a brand is, but also help with rankings in general, since the prestige of the brand increases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-794c\" data-id=\"794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d078782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d078782\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a22835\" data-id=\"2a22835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1627b14 elementor-widget elementor-widget-text-editor\" data-id=\"1627b14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In terms of rankings in specific and highly competitive keywords, we managed to be in the top three in searches of enormous value, such as groomsmen\u2019s suits, but also men\u2019s suits, competing with or even surpassing even the biggest brands.<\/p><p>To measure the results of our multifaceted approach, the metrics we monitored, in addition to clicks, impressions and organic positions, were also the traffic to the physical store via the Google business profile, how many people asked for directions, how many made phone calls and how many left reviews.<\/p><p>Based on these measurements, traffic to the stores increased by 700%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69b75f9\" data-id=\"69b75f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af753e8 elementor-widget elementor-widget-image\" data-id=\"af753e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"400\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-1024x436.png\" class=\"attachment-large size-large wp-image-14166\" alt=\"Google Business Profile Directions\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-1024x436.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-300x128.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-768x327.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-1536x655.png 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-480x205.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648-1200x512.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2024\/06\/1718607514648.png 1600w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"Google Business Profile Directions\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Business Profile Directions\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a75f042 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a75f042\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8194f5c\" data-id=\"8194f5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a5d4d elementor-widget elementor-widget-text-editor\" data-id=\"47a5d4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are particularly happy about the development of this project, because it required intensive work, research, experimentation and adaptation of our experience to the most modern form of SEO, which is to strengthen not only the organic presence, but the overall identity of the brand.<\/p><p>Seeing the enormous growth of <strong>Prince Stores<\/strong> both online and offline, we are justified in our passion for SEO.<\/p><p>Because SEO now incorporates so many tools, approaches and capabilities that it has the power to transform an unknown brand into a leader in its industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There is a myth that SEO can only drive traffic, making it a one-dimensional approach suitable for very specific cases. Salty Digital&#8217;s involvement with the online men&#8217;s suit store Prince Stores proves the exact opposite. SEO is a valuable tool that can deliver spectacular results not only in traffic but also in brand awareness, user [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15355,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15353","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo","portfolio_tag-digital-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prince Stores: The Case Study That Proves SEO Is Powerful in Branding - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: Prince Stores: The Case Study That Proves SEO Is Powerful in Branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/prince-stores-the-case-study-that-proves-seo-is-powerful-in-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prince Stores: The Case Study That Proves SEO Is Powerful in Branding - 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