{"id":15311,"date":"2025-02-14T11:57:32","date_gmt":"2025-02-14T08:57:32","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/seo-content-ston-klado-tis-ygeias-me-tin-hometest-to-case-study-me-ti-syntagi-tis-epitychias\/"},"modified":"2025-09-16T16:05:11","modified_gmt":"2025-09-16T13:05:11","slug":"seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success\/","title":{"rendered":"SEO &#038; content in the healthcare industry with Hometest: The case study with the recipe for success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15311\" class=\"elementor elementor-15311\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study.jpg\" class=\"attachment-full size-full wp-image-14796\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-300x169.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-1024x576.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-768x432.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-1536x864.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-480x270.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/ht-case-study-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"ht-case-study\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>About a year ago, we undertook a unique project, which has the peculiarity of being related to a highly competitive sector, that of health, dominated by international brands with huge global budgets: The sector of diagnostic tests and, more generally, products related to fertility.<\/p><p>A sensitive issue that requires attention, empathy and care in its handling, so that the brand can fulfill the role it should: To be next to people looking for solutions and to prove to them that it can help them.<\/p><p>As searches in this area are high and targeted, it became clear from the beginning that we had to invest in <strong>high-quality content<\/strong> and in <strong>creating trust with the community<\/strong>.<\/p><p>The result? To <strong>establish the brand<\/strong>, among giants, by impressively increasing traffic to its site from <strong>organic results but also from AI search engines!<\/strong><\/p><p>In fact, in the part of our strategy that concerns artificial intelligence, we are still at the beginning and the conclusions we will draw in the future will be extremely interesting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">SEO &#038; content in the healthcare industry with Hometest: The case study with the recipe for success<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=SEO%20&#038;%20content%20in%20the%20healthcare%20industry%20with%20Hometest:%20The%20case%20study%20with%20the%20recipe%20for%20success&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" 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href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success\/&#038;title=SEO%20&#038;%20content%20in%20the%20healthcare%20industry%20with%20Hometest:%20The%20case%20study%20with%20the%20recipe%20for%20success&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:25,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+25<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":10,\"end\":25,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:100,&quot;end&quot;:429,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+429<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in Shopping Ads<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":100,\"end\":429,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:2200,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+2200<\/div>\r\n\r\n<div class=\"description\"><p>Keywords in Featured Snippets<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":2200,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 Our Method<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Two interconnected pillars guided our approach: targeted content and authority. Every step of our strategy aimed to serve these two objectives.<\/p><p>Starting with the website, we updated metadata and redesigned specific pages to align with user searches, enhance user experience, and provide clear solutions promptly.<\/p><p>In terms of content, we recognized the necessity to offer users valuable and high-quality information, approached with sensitivity, thorough research, and a tone of voice that genuinely addresses user inquiries.<\/p><p>Consequently, we eliminated low-value content, enriched existing materials, and developed highly targeted content that focused not on immediate sales but on creating value and trust with the audience.<\/p><p>Articles were categorized into thematic clusters, interlinked both thematically and structurally, and optimized for SEO and keywords. In some cases, we created pillar pages from scratch.<\/p><p>Through this approach, we established the most informative and useful blog in the field, simultaneously acquiring <strong>high-quality, targeted backlinks<\/strong> from relevant sectors, such as gynecologists and forums for expectant mothers, forming the core of our off-page SEO strategy.<\/p><p>Additionally, we implemented an innovative method, currently underutilized in Greece but gaining traction abroad, <strong>particularly in AI<\/strong>. We began <strong>training Large Language Models (LLMs)<\/strong> to display more data from the site and created content tailored to the functioning of artificial intelligence, aiming to attract traffic from this source as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffab6f2 elementor-widget elementor-widget-image\" data-id=\"ffab6f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"341\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update-1024x372.png\" class=\"attachment-large size-large wp-image-14776\" alt=\"\u0395\u03c0\u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update-1024x372.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update-300x109.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update-768x279.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update-480x174.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/epanafora-hit-google-update.png 1060w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"\u0395\u03c0\u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 Achievements<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our method and approach proved to be highly effective. We achieved:<\/p><p>\u2b55 +25% Increase in Organic Clicks<\/p><p>\u2b55 +35% Increase in CTR<\/p><p>\u2b55 Improved average position from 11th to 8th<\/p><p>\u2b55 +20% Increase in clicks from informational keywords<\/p><p>\u2b55 Appearing in position zero, that is, in the featured snippets that appear even above paid ads for over 2,200 keywords.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f28a3 elementor-widget elementor-widget-image\" data-id=\"80f28a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"244\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-1024x266.png\" class=\"attachment-large size-large wp-image-14777\" alt=\"\u0386\u03bd\u03bf\u03b4\u03bf\u03c2 organic clicks\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-1024x266.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-300x78.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-768x200.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-480x125.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest-1200x312.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-organic-clicks-hometest.png 1453w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"\u0386\u03bd\u03bf\u03b4\u03bf\u03c2 organic clicks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-009deda elementor-widget elementor-widget-text-editor\" data-id=\"009deda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In short, the Hometest\u00a0site is now firmly established on the first page and its organic traffic has increased significantly, even in searches by users who want to be informed about fertility and reproduction issues. After all, it consistently appears in the top three results for informational keywords!<\/p><p>Furthermore, thanks to the targeted content, the CTR has increased significantly, helping the brand to make the most of its appearance in the high positions of the organic results.<\/p><p>Furthermore, by adopting good practices and restructuring the site, we have recovered from the \u201chit\u201d of the recent Google update, helping it now have a secure position on the first page of Google.<\/p><p>The actions we are taking related to AI seem to be paying off, as we have now started to have traffic from ChatGPT and Perplexity.<\/p><p>In Google merchant free listings we managed to:<\/p><p>\u2b55 429% increase in clicks<\/p><p>\u2b55 118% increase in impressions<\/p><p>\u2b55 142% increase in CTR<\/p><p>Building a healthy, competitive site that follows Google guidelines and offers value also helped paid shopping ads where the increase was 80% in clicks and 114% in impressions.<\/p><p>This is a project that still has a lot to give and we are sure that we are on an upward trajectory that will continue for a long time!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cacca elementor-widget elementor-widget-image\" data-id=\"63cacca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"244\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-1024x266.png\" class=\"attachment-large size-large wp-image-14778\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-1024x266.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-300x78.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-768x200.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-480x125.png 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest-1200x312.png 1200w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/anodos-mesis-thesis-hometest.png 1434w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"anodos-mesis-thesis-hometest\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_family elementor-element elementor-element-10b3c86 elementor-widget elementor-widget-text-editor\" data-id=\"10b3c86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In short, <strong>Hometest<\/strong> already had a significant number of sales, saw its sales (online and offline) skyrocket thanks to SEO. Proving that <strong>SEO is a very powerful tool for any type of business<\/strong>, no matter what position it is in. A tool whose usefulness is continuous, as long as it is in the right hands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About a year ago, we undertook a unique project, which has the peculiarity of being related to a highly competitive sector, that of health, dominated by international brands with huge global budgets: The sector of diagnostic tests and, more generally, products related to fertility. A sensitive issue that requires attention, empathy and care in its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15313,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15311","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo","portfolio_tag-digital-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO &amp; content in the healthcare industry with Hometest: The case study with the recipe for success - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: SEO &amp; content in the healthcare industry with Hometest: The case study with the recipe for success\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/seo-content-in-the-healthcare-industry-with-hometest-the-case-study-with-the-recipe-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; content in the healthcare industry with Hometest: The case study with the recipe for success - 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