{"id":15296,"date":"2025-02-26T13:49:24","date_gmt":"2025-02-26T10:49:24","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/rainbow-waters-pos-to-migration-enischyse-to-seo-value-kai-ektoxefse-ta-apotelesmata\/"},"modified":"2025-09-19T17:05:59","modified_gmt":"2025-09-19T14:05:59","slug":"rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/","title":{"rendered":"Rainbow Waters: How the Migration Enhanced SEO Value and Skyrocketed the Results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15296\" class=\"elementor elementor-15296\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study.jpg\" class=\"attachment-full size-full wp-image-14807\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-300x169.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-1024x576.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-768x432.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-1536x864.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-480x270.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-case-study-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"rainbow-waters-case-study\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When you&#8217;ve been working with SEO for years, you know how demanding it is to migrate to a new site and how carefully it must be handled to avoid losses. With every upgrade or redesign, there&#8217;s a significant <strong>risk of losing the SEO value<\/strong> you&#8217;ve built with effort and time.<\/p><p>As experienced SEO experts specialized in improving and expanding businesses&#8217; organic presence, at <strong>Salty Digital<\/strong> we see this challenge as an outstanding opportunity to help the site reach even higher heights.<\/p><p>The issue, therefore, is to initially design a comprehensive and well-thought-out strategy that includes all the necessary steps so that the site can be transferred safely to a new environment without negatively affecting its ranking in organic results, and even increasing SEO value.<\/p><p>Or, as we say and apply at Salty Digital, the &#8220;<strong>four-phase strategy<\/strong>&#8221; that ensures the new site not only preserves, but actually <strong>improves, its organic presence<\/strong>.<\/p><p>That was exactly what happened in the migration to the new site for <strong>Rainbow Waters<\/strong>, the top provider of innovative and eco-friendly clean-water solutions for households and businesses. It was an undertaking with great challenges, but our structured methodology and organization led to seamless collaboration with the marketing department and developers to achieve an excellent result.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">Rainbow Waters: How the Migration Enhanced SEO Value and Skyrocketed the Results<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Rainbow%20Waters:%20How%20the%20Migration%20Enhanced%20SEO%20Value%20and%20Skyrocketed%20the%20Results&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/rainbow-waters-migration.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=Rainbow+Waters%3A+How+the+Migration+Enhanced+SEO+Value+and+Skyrocketed+the+Results&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/&#038;title=Rainbow%20Waters:%20How%20the%20Migration%20Enhanced%20SEO%20Value%20and%20Skyrocketed%20the%20Results&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:15,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+15<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":10,\"end\":15,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:100,&quot;end&quot;:100,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+100<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in Transactional Keywords<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":100,\"end\":100,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:865,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+865<\/div>\r\n\r\n<div class=\"description\"><p>Keywords on the First Page<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":865,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 Phase 1: Pre-Audit and Plan Creation<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The first SEO audit<\/strong> (out of <strong>three in total!<\/strong>) is the foundation on which we build our work. With this <strong>initial comprehensive check<\/strong>, we identify all the problems and improvements needed, so we can craft our strategy. This plan helps us define <strong>priorities and responsibilities<\/strong>, while also providing clear guidance, very important when <strong>SEO experts, developers, marketing, and IT must collaborate toward a common goal<\/strong>.<\/p><p>In this phase, problems were gradually corrected, each fix was checked, and we were alongside each responsible party to guide and answer any questions that arose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 Phase 2: Migration Consulting<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once all <strong>issues on the new site<\/strong> were resolved, we entered the <strong>second phase<\/strong>: how exactly the migration would occur. At the heart of the migration, we provided <strong>clear and precise instructions<\/strong> so everyone knew what to do, when, and why.<\/p><p>A <strong>key tool<\/strong> here was the <strong>SEO Migration Checklist<\/strong> we created and detailing step by step how all <strong>essential elements<\/strong> would be preserved and how the redirections to new URLs would be managed.<\/p><p>However, and this is the <strong>innovation<\/strong> in this migration, we didn&#8217;t follow a conservative and \u201croutine\u201d approach aimed merely at maintaining existing SEO value. Our goal was to generate value and growth, and we viewed the migration as the perfect opportunity to do so.<\/p><p>Thus, we implemented a holistic strategy to strengthen the pages and entire site as much as possible:<\/p><p>\u2b55 <strong>We proposed and created new, relevant, and useful content, including FAQs for key landing pages, based on market and user needs.<\/strong><\/p><p><strong>\u2b55 We proceeded with writing new targeted articles that improve user experience, attract the right audience, and help them make the right choice.<\/strong><\/p><p><strong>\u2b55\u00a0We ensured new helpful landing pages were built for users.<\/strong><\/p><p><strong>\u2b55 We modified and optimized the site structure.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f6636 elementor-widget elementor-widget-image\" data-id=\"81f6636\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1023\" height=\"340\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/organic-keywords.jpg\" class=\"attachment-full size-full wp-image-14828\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/organic-keywords.jpg 1023w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/organic-keywords-300x100.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/organic-keywords-768x255.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/organic-keywords-480x160.jpg 480w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" title=\"organic-keywords\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f2356 elementor-widget elementor-widget-text-editor\" data-id=\"26f2356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Increase in organic visibility on the first page<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-aaf3264 elementor-widget elementor-widget-text-editor\" data-id=\"aaf3264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 Phase 3<\/span><span style=\"font-size: 30px;\">: Pre-launch Audit<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-028b05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"028b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The critical moment was approaching, and whether everything had been done correctly would be confirmed by the <strong>second SEO audit<\/strong> before launch, ensuring everything aligned with our set standards.<\/p><p>The key here was not to do a <strong>final formal check<\/strong> &#8220;to tick the box&#8221;, but to look at the entire site again, since various changes had been made in the meantime, so it was expected that many <strong>technical improvements<\/strong> would be found.<\/p><p>From improving <strong>URLs<\/strong> and <strong>structured data<\/strong> to creating <strong>interlinking<\/strong> and <strong>faced navigation<\/strong>, the goal was to not waste any crawl budget, avoid <strong>low content or thin-value pages<\/strong>, and build a structure that properly presents the necessary high-value pages to Google, correctly structured both technically and <strong>content-wise<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f302c elementor-widget elementor-widget-image\" data-id=\"39f302c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1071\" height=\"336\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent.png\" class=\"attachment-full size-full wp-image-14818\" alt=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 100% \u03c3\u03b5 commercial \u03ba\u03b1\u03b9 transactional keywords\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent.png 1071w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent-300x94.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent-1024x321.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent-768x241.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/intent-480x151.png 480w\" sizes=\"(max-width: 1071px) 100vw, 1071px\" title=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 100% \u03c3\u03b5 commercial \u03ba\u03b1\u03b9 transactional keywords\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b398b85 elementor-widget elementor-widget-text-editor\" data-id=\"b398b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">100% increase in commercial and transactional keywords<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2993ed3 elementor-widget elementor-widget-text-editor\" data-id=\"2993ed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 Phase 4<\/span><span style=\"font-size: 30px;\">: After launch<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-51da6ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"51da6ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The big day arrived and the site went live! We were alert from the start to ensure everything functioned correctly and no lead or sale was lost through the website.<\/p><p>Simultaneously, we monitored the site\u2019s performance and all details daily to ensure everything was going well.<\/p><p>It was also the <strong>right moment<\/strong> to conduct the <strong>final SEO audit<\/strong>, checking all elements from the start, comprehensively. Now the site was on the live server, so we scrutinized aspects that couldn&#8217;t be checked on staging, such as <strong>pagespeed<\/strong>, <strong>sitemaps.xml<\/strong>, <strong>HTML headers<\/strong>, etc.<br \/>Finally, we had to confirm there were no <strong>dead internal links<\/strong> or <strong>staging links<\/strong> in the code, and that both <strong>desktop and mobile functionality were flawless<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c36aa9 elementor-widget elementor-widget-image\" data-id=\"8c36aa9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1055\" height=\"326\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane.png\" class=\"attachment-full size-full wp-image-14817\" alt=\"No1 \u03c3\u03b5 Organic traffic \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03ae \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane.png 1055w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane-300x93.png 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane-1024x316.png 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane-768x237.png 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/02\/performane-480x148.png 480w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" title=\"No1 \u03c3\u03b5 Organic traffic \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03ae \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be18eb9 elementor-widget elementor-widget-text-editor\" data-id=\"be18eb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">No.1 in Organic Traffic compared to competitors<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-1fcdd2b elementor-widget elementor-widget-text-editor\" data-id=\"1fcdd2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 The Results of Our Strategy<br \/><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-fa88bfd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa88bfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The results of this meticulous methodology <strong>fully vindicated us<\/strong>!<\/p><p>Already from the launch and almost two months afterward, it became evident that the migration was impeccably coordinated and highly successful, achieving improved Google rankings.<\/p><p>Here\u2019s exactly what we achieved:<\/p><p><strong>\u2b55 Placement improvements and\/or appearance on Google&#8217;s first page for 865 keywords<\/strong><\/p><p><strong>\u2b55 ~15% increase in organic traffic<\/strong><\/p><p><strong>\u2b55 ~10% increase in organic impressions<\/strong><\/p><p><strong>\u2b55 No. 1 in Organic traffic compared to competition<\/strong><\/p><p><strong>\u2b55 100% increase in commercial and transactional keywords<\/strong><\/p><p>When most migrations result in significant losses in \u201cSEO equity\u201d or merely manage to keep the site afloat, we couldn\u2019t help but feel proud of this demanding migration\u2019s outcome.<\/p><p>And of course, we owe big thanks to all the professionals with whom we collaborated flawlessly, together, achieving this great success!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When you&#8217;ve been working with SEO for years, you know how demanding it is to migrate to a new site and how carefully it must be handled to avoid losses. With every upgrade or redesign, there&#8217;s a significant risk of losing the SEO value you&#8217;ve built with effort and time. As experienced SEO experts specialized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15298,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15296","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rainbow Waters: How the Migration Enhanced SEO Value and Skyrocketed the Results - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: Rainbow Waters: How the Migration Enhanced SEO Value and Skyrocketed the Results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/rainbow-waters-how-the-migration-enhanced-seo-value-and-skyrocketed-the-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow Waters: How the Migration Enhanced SEO Value and Skyrocketed the Results - 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