{"id":15284,"date":"2025-06-02T15:20:14","date_gmt":"2025-06-02T12:20:14","guid":{"rendered":"https:\/\/www.saltydigital.gr\/portfolio\/pos-kataktisame-ena-techniko-niche-to-case-study-tis-emmetron-systems\/"},"modified":"2025-09-16T14:43:16","modified_gmt":"2025-09-16T11:43:16","slug":"how-we-conquered-a-technical-niche-the-emmetron-systems-case-study","status":"publish","type":"portfolio","link":"https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/","title":{"rendered":"How We Conquered a Technical Niche: The Emmetron Systems Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15284\" class=\"elementor elementor-15284\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9a\" data-id=\"1f9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45 elementor-widget elementor-widget-image\" data-id=\"7c45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron.jpg\" class=\"attachment-full size-full wp-image-14880\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron.jpg 1920w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-300x169.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-1024x576.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-768x432.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-1536x864.jpg 1536w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-480x270.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron-1200x675.jpg 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"case-study-emmetron\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e7ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9e7ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fe2f\" data-id=\"2a0fe2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7c4c04 elementor-widget elementor-widget-spacer\" data-id=\"d7c4c04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91d72ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d72ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d7920f\" data-id=\"3d7920f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_family elementor-element elementor-element-b174ba3 elementor-widget elementor-widget-text-editor\" data-id=\"b174ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 19-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When 12 months ago, Salty Digital started its collaboration with the well-known Greek company of industrial weighing, packaging, and automation, <strong>Emmetron Systems<\/strong>, we saw this project as a particular challenge.<\/p><p>Since the company operates in a technical and specialized sector, we were facing a new and demanding world, where SEO focuses deeply in a difficult field, becomes part of the industry, and through specialized understanding leads to the success and growth of the brand.<\/p><p>The results of this approach were spectacular both on an organic level and in terms of leads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c8ad9\" data-id=\"58c8ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b07728 elementor-widget elementor-widget-gt3-core-custommeta\" data-id=\"3b07728\" data-element_type=\"widget\" data-widget_type=\"gt3-core-custommeta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"gt3_meta_values_wrapper vertical align_left\"><div class=\"gt3_meta_values_item elementor-repeater-item-13956f1\"><span class=\"gt3_meta_label_title\">Project Name<\/span><div class=\"gt3_meta_value type_name\">How We Conquered a Technical Niche: The Emmetron Systems Case Study<\/div><\/div><div class=\"gt3_meta_values_item elementor-repeater-item-829fca3\"><span class=\"gt3_meta_label_title\">Our Role<\/span><div class=\"gt3_meta_value type_custom\">SEO Optimization<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b440c3a elementor-widget elementor-widget-gt3-core-sharing\" data-id=\"b440c3a\" data-element_type=\"widget\" data-widget_type=\"gt3-core-sharing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_sharing_core horizontal align_left\">\r\n\t\t<span class=\"gt3_sharing_label_title\">Share<\/span><div class=\"gt3_sharing_links_block\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/\" class=\"core_sharing_fb\"><i class=\"link_type_icon fa fa-facebook\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=How%20We%20Conquered%20a%20Technical%20Niche:%20The%20Emmetron%20Systems%20Case%20Study&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/\" class=\"core_sharing_twitter\"><i class=\"link_type_icon fa fa-twitter\"><\/i><\/a><a data-elementor-open-lightbox=\"no\" target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/&#038;media=https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/case-study-emmetron.jpg\" class=\"core_sharing_pinterest\"><i class=\"link_type_icon fa fa-pinterest\"><\/i><\/a><a target=\"_blank\" href=\"mailto:?subject=How+We+Conquered+a+Technical+Niche%3A+The+Emmetron+Systems+Case+Study&body=https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/\" class=\"core_sharing_email\"><i class=\"link_type_icon fa fa-envelope\"><\/i><\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/&#038;title=How%20We%20Conquered%20a%20Technical%20Niche:%20The%20Emmetron%20Systems%20Case%20Study&#038;source=Salty%20Digital\" class=\"core_sharing_linkedin\"><i class=\"link_type_icon fa fa-linkedin\"><\/i><\/a><\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c804f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c804f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d8f1d5\" data-id=\"1d8f1d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96642ab elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"96642ab\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:10,&quot;end&quot;:80,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+80<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Organic Visitors<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--96642ab\">{\"start\":10,\"end\":80,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d8a097\" data-id=\"5d8a097\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d073c7 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"7d073c7\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:50,&quot;end&quot;:79,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+79<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in Impressions<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--7d073c7\">{\"start\":50,\"end\":79,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c356acc\" data-id=\"c356acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bebd6 elementor-align-left elementor-widget elementor-widget-gt3-core-counter\" data-id=\"88bebd6\" data-element_type=\"widget\" data-widget_type=\"gt3-core-counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div data-settings=\"{&quot;start&quot;:5,&quot;end&quot;:53,&quot;decimal&quot;:0,&quot;duration&quot;:3,&quot;options&quot;:{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}}\" data-options=\"{&quot;useEasing&quot;:false,&quot;easingFn&quot;:&quot;&quot;,&quot;useGrouping&quot;:true,&quot;separator&quot;:&quot;&quot;,&quot;decimal&quot;:&quot;.&quot;,&quot;prefix&quot;:&quot;&lt;span class=\\&quot;counter_prefix\\&quot;&gt;+&lt;\\\/span&gt;&quot;,&quot;suffix&quot;:&quot;&lt;span class=\\&quot;counter_suffix\\&quot;&gt;%&lt;\\\/span&gt;&quot;}\" class=\"counter-wrapper icon_type-icon icon_position-left\">\r\n\t\t<div class=\"counter_text\">\r\n<div class=\"counter\"><\/div>\r\n<div class=\"hidden_end\">+53<span class=\"counter_suffix\">%<\/span><\/div>\r\n\r\n<div class=\"description\"><p>Increase in Leads<\/p><\/div><\/div>\t<\/div>\r\n<script type=\"application\/json\" id=\"settings--88bebd6\">{\"start\":5,\"end\":53,\"decimal\":0,\"duration\":3,\"options\":{\"useEasing\":false,\"easingFn\":\"\",\"useGrouping\":true,\"separator\":\"\",\"decimal\":\".\",\"prefix\":\"<span class=\\\"counter_prefix\\\">+<\\\/span>\",\"suffix\":\"<span class=\\\"counter_suffix\\\">%<\\\/span>\"}}<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7331\" data-id=\"7331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-234a elementor-widget elementor-widget-text-editor\" data-id=\"234a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u00a0\u2705 The Project<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"d78c8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Emmetron Systems is a pioneering company in the design and manufacturing of weighing, packaging, and automation machinery in the industry, with decades of experience in the field.<\/p><p>Naturally, as expected, despite having a significant market share, the search volume is very small, as it is an extremely specialized niche.<\/p><p>Here, then, was our first main challenge: we had to find a way to approach these technical searches and respond correctly to the search intent of users, who are professionals active in the sector.<\/p><p>The second challenge was a result of the first. First, we as a team had to understand the project in order to perceive its needs and find the most appropriate solutions.<\/p><p>In other words\u2026 a lot of research and a lot of reading both by the SEO specialists and the copywriters!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-2f12f30 elementor-widget elementor-widget-text-editor\" data-id=\"2f12f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"color: #3b3663; font-family: Ubuntu, Arial; font-size: 30px; line-height: 40px;\">\u2705 The Method<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-42bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From our research, it quickly became clear that such a technical sector with a professional audience required much more than the proven recipes for B2B projects.<\/p><p>It required formulation of clear goals and questions, experimentation, continuous changes, and A\/B tests.<\/p><p>The goal? With focus on user experience, to reconfigure the site so that it has a more effective layout and explains precisely to the user what solutions it offers.<\/p><p>With this logic, we proceeded with the following moves:<\/p><ul><li>We created new, more <strong>targeted categories<\/strong> that responded better to users\u2019 searches.<\/li><li>We highlighted new, <strong>innovative products<\/strong>.<\/li><li>We improved product <strong>descriptions<\/strong>.<\/li><li>We developed new <strong>landing pages<\/strong> with more detailed and explanatory content.<\/li><\/ul><p>The result? It was one of those times when SEO surprises you unexpectedly positively, when you see that the well-studied methodology works so effectively even in such a difficult and complex sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f6636 elementor-widget elementor-widget-image\" data-id=\"81f6636\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1451\" height=\"406\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks.jpg\" class=\"attachment-full size-full wp-image-14874\" alt=\"\u0386\u03bd\u03bf\u03b4\u03bf\u03c2 \u03ba\u03bb\u03b9\u03ba\u03c2 140%\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks.jpg 1451w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks-300x84.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks-1024x287.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks-768x215.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks-480x134.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-clicks-1200x336.jpg 1200w\" sizes=\"(max-width: 1451px) 100vw, 1451px\" title=\"\u0386\u03bd\u03bf\u03b4\u03bf\u03c2 \u03ba\u03bb\u03b9\u03ba\u03c2 140%\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f2356 elementor-widget elementor-widget-text-editor\" data-id=\"26f2356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Increase in Organic Clicks 80%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_color elementor-element elementor-element-aaf3264 elementor-widget elementor-widget-text-editor\" data-id=\"aaf3264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 40px;\"><span style=\"font-size: 30px;\">\u2705 The Results of Our Strategy<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element-custom_font_family elementor-element-custom_font_weight elementor-element elementor-element-028b05d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"028b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within a year, our actions brought all the expected results. And 12 months may seem like a long period of time, but for such a technical niche it is rather little.<\/p><p>After all, it was clear from the beginning that long-term effort was required with continuous adjustment of the strategy based on the results of each individual method, so the 12 months were the expected and planned period, in order for us to talk about success.<\/p><p>What did we achieve in that year?<\/p><p>\u2b55 Increase of organic clicks: 80%<\/p><p>\u2b55\u00a0Increase in impressions: 79%<\/p><p>\u2b55\u00a0Rise in average position in organic results: 30%<\/p><p>But those were not our most important achievements. Because good numbers in SEO are nice, but the issue is that alongside traffic, sales also increase.<\/p><p>And that is exactly what happened, as we had a 53% increase in leads, proving that the organic visitors we gained were perfectly relevant and we managed to offer them the solution they were looking for.<\/p><p>Now that we have fully understood the particular characteristics and requirements of the project, the second year is expected to be even more successful and creative!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f302c elementor-widget elementor-widget-image\" data-id=\"39f302c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1441\" height=\"422\" src=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions.jpg\" class=\"attachment-full size-full wp-image-14875\" alt=\"\" srcset=\"https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions.jpg 1441w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions-300x88.jpg 300w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions-1024x300.jpg 1024w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions-768x225.jpg 768w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions-480x141.jpg 480w, https:\/\/www.saltydigital.gr\/wp-content\/uploads\/2025\/06\/emmetron-impressions-1200x351.jpg 1200w\" sizes=\"(max-width: 1441px) 100vw, 1441px\" title=\"emmetron-impressions\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b398b85 elementor-widget elementor-widget-text-editor\" data-id=\"b398b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Increase in Impressions 79%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When 12 months ago, Salty Digital started its collaboration with the well-known Greek company of industrial weighing, packaging, and automation, Emmetron Systems, we saw this project as a particular challenge. Since the company operates in a technical and specialized sector, we were facing a new and demanding world, where SEO focuses deeply in a difficult [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15286,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-15284","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How We Conquered a Technical Niche: The Emmetron Systems Case Study - Salty Digital<\/title>\n<meta name=\"description\" content=\"A successful case study from Salty Digital: How We Conquered a Technical Niche: The Emmetron Systems Case Study\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saltydigital.gr\/en\/portfolio\/how-we-conquered-a-technical-niche-the-emmetron-systems-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Conquered a Technical Niche: The Emmetron Systems Case Study - 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